SEO in 2019

SEO in 2019
Tips, Tricks & Updates

Overview
Of
Topics
SEO 2019
On-Site SEO
Technical SEO
Local Search
Social Media Integration
Link Building

On-Site SEO
On-Site SEO in 2019
META
Headings
Content
Images
CTAs

META Tag/Info
One of the most important elements of SEO even in 2019 are your page’s META
tags. META tags send information about your page to the search engine to be
indexed and listed.
Actions: Optimize each page of your website’s META tags.
Title
<title>insert page title here</title>
Description
<meta name="description" content="insert site description here” />

Headings
In addition to your page title, search engines search your page’s heading titles to
figure out the topic of each page. Adding relevant heading tags also makes it
easier for your user to understand your website’s content.
Actions: Optimize the Heading tags of each page on your website.
H1
<h1>Main Heading Here</h1> By default in WordPress this is your page title.
H2
<h2>Section Heading Here</h2>
H3, etc
<h3>Subsection Heading Here</h3>

Content
Below your headings should be relevant content describing your company, product
and/or services. Try to use your keywords in a way that people would search and in
a variety of other ways including synonyms and common abbreviations.
Actions: Use your target keyword/s in your page’s content. Also make sure to have
sufficient amount of original text on each page (200+ words).
Ex: keyword in Albuquerque, Albuquerque keyword, ABQ keyword, kywrd,
searched words, etc

Images
Images remain a key piece to any SEO campaign. Images stimulate users in a visual
manner making for a better user experience while also allowing users to find you
on social media and other image based searches.
Actions: Optimize all your websites images and create image based content
focused around your keywords and digital assets.
Alt: Add alt text to images to send information about the image to search engines and screen readers.
Title: Images titles can be view by a user hovering over an image and can be used to add information
about the image.
Caption: In WordPress a caption can be added which displays additional information below an image.

Calls to Action - CTAs
Getting users the information they need right away is great but can sometimes
send a negative signal to search engines. By adding actionable links, opt-ins,
contact forms and clickable phone numbers on mobile you ensure you capture
users’ information (leads!) and reduce the number of bounces (bad metric).
Actions: Add CTAs on every page of your website in a place where the logical next
step would be a contact or other action.
Ex: Call Now, Read More, Learn More, View Product Description, View Gallery, Contact Us, Fill Out This
Form, Sign Up For Our Newsletter, etc.

Technical SEO
Technical SEO in 2019
Site Structure
Technical Errors
Speed
Security
Mobile
Canonicals, Redirects & 404s

Site Structure
Not much has changed in 2019.
Home page should be set up as a hub
linking to all main areas of interest
(sections). The linked section pages act
as sub hubs and link deeper to further
sub pages.
HOME >Section >Sub Section

Technical Errors
Actions: All errors should be fixed!
Check HTML Errors
http://validator.w3.org/
Check CSS Errors
http://jigsaw.w3.org/css-validator/#validate_by_uri+with_options

Site Speed
Google and other search engines are tracking site speed but more important is
user experience (UX) which is also tracked and weighted!
Actions: Fix all possible issues to get your speed score up.
Google PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights/
GTmetrix
https://gtmetrix.com/

Security
Security has become a major factor for search engines and user trust.
Actions: No Malware, No Adware, Everything up-to-date (themes, plugins, widgets,
etc), Delete not in use, and SSL Certificates.
Got MLS : https://wordpress.org/plugins/gotmls/
Lets Encrypt: https://letsencrypt.org/
Really Simple SSL: https://wordpress.org/plugins/really-simple-ssl/

Mobile
Mobile first indexing has been in place for some time now and will only continue to
be more relevant as search continues to move from desktop to tablet and mobile.
Actions: Responsive websites built to adapt to all screen sizes and optimized for
proper loading on Desktop, Tablet and Mobile.

Canonicals, Redirects & 404s
Canonicals should be on every page and consistently link to one page version.
Actions: Add canonical links in header to each page.
<link rel="canonical" href="https://yourwebsite.com/" />
Redirects should be kept to minimal. Always use 301s unless not permanent.
Always redirect to final destination.
Actions: Fix all redirect loops. Old-Page>301-Redirect>New-Page
NOT: Oldest-Page>301-Redirect>Old-Page>301-Redirect>New-Page
404 Page Not Found Errors should be tracked and limited.
Actions: Fix all internal broken links, try to fix external links, 301 the rest!

Local Search
Google Business
Reviews
Directories
NAP
MicroData
Local Search in 2019

Google Business
If you want to rank locally you need a google business page which has been setup
and optimized for your industry and locality.
Listings are ranked on proximity to search location, number of reviews, network of
reviewers, listing relevance (keywords, services, etc) and traditional ranking factors
such as links to domain.
Actions: Create and/or optimize your listing on Google maps.

Reviews
Reviews remain a top local ranking factor.
Why? High Reviews Ratings = Customer Trust = Positive User Metrics
Where? Google pulls reviews from most major review sites and local listings,
however google reviews are best!
How? Simply ask, email, call.
Actions: Get more reviews!

Directories
Getting listed in other local directories and review sites gives your site more
chances of getting found (not just on Google). Google sometimes aggregates
information from other directories such as contacts, images and reviews.
Actions: Get listed in other local directories!
Yahoo
Bing
YellowPages
Yelp
Facebook

NAP
NAP = Name, Address, Phone Number
Consistent NAP across all listings on the web will help site rankings and trust.
Actions: Audit the web searching for all listings of your business, phone number
and address fixing all listing to be consistent and correct.
Company Name
123 Address NE
City, ST 00000
(555) 505-1234

MicroData
Microdata is used to send search engines additional information about your
website and content by nesting META DATA into your website code.
Schema.org
https://schema.org/docs/gs.html
Actions: Add relevant MicroData markup where possible.

Social Media
Integration
Profile Links
Shareable Links
Social Proof
Content Distribution
Social AdsSocial Media for SEO in 2019

Profile Links
Social Media profile links provide a high quality link that can be easily found and
followed by fans of your business. Sometimes these Social Media profile pages
rank higher for your Business Name when your website is new.
Actions: Create profiles on all major and relevant social platforms.
Facebook
Twitter
YouTube
LinkedIn

Shareable Links
There has been a correlation between a link with many likes, shares, tweets, pins,
etc and high ranks.
Why? Google’s goal is to rank the best possible content and valuable content is
often shared, liked, tweeted, pinned, etc.
Social Media offers your site an easy platform for links to be shared!
Actions: Share relevant content on your social media regularly and add social
sharing buttons to your blog and digital assets.

Social Proof
Social proof describes a psychological and social phenomenon where people copy
the actions of others in an attempt to conform to their surrounds (fit in).
Basically; people trust products brands services that their friends, family, colleagues
use and like.
Actions: Get reviews(Facebook), shares, likes, tweets, pins, and recommendations
of your product. Each has value in social proof as well as content distribution.

Content Distribution
The Power of Social Media
On Average: 1 Like (Fan, Follower, etc) = Network of 100
This means that each person who interacts with your content has a potential to
expand your distribution network by 100!
Action: Encourage people to interact with your social content and focus
(your time + money) on network growth.
Ideas: Contests, Discounts, Growth Focused Ads

Social Ads
Do Social Media Ads Help SEO?
Getting traffic with positive user metrics is good. It may not directly cause better
rankings but can lead to better rankings through other correlating factors.
Actions: Dedicate a monthly marketing budget to a social ad spend.
Ideas: Create ads that target your highest converting niche focusing on network growth, leads, email sign
ups and sales.

Link Building
Value of Links
Algorithm Updates
Link Architecture
Link Building in 2019

Value of Links
Links provide value for SEO in two main ways.
First and foremost Google’s algorithm for ranking pages way originally based on
and still uses PageRank, a system of grading websites on the number of inbound
links.
Secondly, good links send traffic to your website which is the original intention of
ranking in the first place. Links should always be evaluated on their ability to send
traffic to your website.

Algorithm Updates
There have been many updates to Google’s ranking factors in the past years aimed
at cutting down on internet spam by devaluing low quality links and links from low
quality sources.
Actions: Focus your link building efforts on high quality links that will send traffic
and/or from High Authority domains and try to remove any low quality links.
Ideas: Monitor site traffic and rankings, benchmarking any major updates.

Link Architecture
Good Links Have Good Link Architecture!
Links that pass high value are links from high quality domains with many links from
other high quality domains.
Basically site structure inverted… lol

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SEO in 2019

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